by Lucy Siegel | Dec 18, 2020 | PRBI Blog
As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will...
by Lucy Siegel | Nov 20, 2020 | PRBI Blog
This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not...
by Lucy Siegel | Oct 21, 2020 | PRBI Blog
On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and...
by Lucy Siegel | Oct 6, 2020 | PRBI Blog
Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a...
by Lucy Siegel | Sep 22, 2020 | PRBI Blog
If you were a fly on the wall listening to conversations by advertising and marketing professionals, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than...
by Lucy Siegel | Aug 26, 2020 | PRBI Blog
helpIt takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s never...
