4 Marketing Terms to Boost Your PR Savvy

The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications...

Social Media Trends in Europe: Old World, Young Tech

Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a...