Setting a High Bar

A PR network is only as good as its members, and so we evaluate prospective agencies with a careful eye to maintaining our standards of excellence. Membership benefits, application process, and criteria are outlined on the Membership Application.

Member Benefits

· Expanded capabilities from other firms in the network that you can offer your clients

· Regional, national, and international partners you can trust to work with your clients, and who can help you find your way when visiting and working away from your home region.

· The opportunity to participate in very high quality annual conferences where industry experts run workshops, high-profile corporate PR executives speak and members showcase their expertise and network with each other.

· Amplified visibility through our website, marketing, and networking.

· Exposure to international business through interaction with colleagues from other countries and business cultures.

· Potential lead generation

 

Membership Qualifications

Member agencies must:

· Be a boutique PR firm in which the principals work directly on client business. Freelancers working alone do not qualify. Firms with more than one employee do, including firms set up as “virtual organizations” that call on a defined team of professionals to handle client business. Firms, not individuals, are members of PRBI.

· An employee count of up to 25; if you are an interested agency and slightly exceed this number please reach out to discuss further, as we may be able to make exceptions in some cases.

· Have been in business at least 3 years.

· Not be a member of another, comparable network.

· Abide by PRBI’s Rules of Operation

· Pay dues and fees on time.

· Share information, advice and expertise with other members.

· Respond promptly to PRBI and other members’ requests.

· Observe confidentiality and non-compete agreements.

· Be frank with other members when they request assistance.

· Not seek business in another member’s geographical market without that member’s permission.

· Actively participate in the work of the organization and get to know the other members.

· Promote PRBI in their own markets and to their own clients.

The value of PRBI comes from the combined experience of senior PR practitioners who have worked all over the world. It’s hard to imagine how much it would cost a boutique agency owner to pull together the combined wisdom of PRBI when facing an important business or client issue. PRBI is a phenomenal resource and a great tool for smart agency growth.

Julia Labaton, President, RED PR

PRBI Membership Application

If you meet our criteria, please complete our application form. It will be reviewed by the membership committee. If your agency is a viable member, an interview with the membership committee will be scheduled. If the committee recommends the agency, the application is sent for a vote by all members.

Our dues are USD $1,000 annually. Dues cover our website, marketing and communications costs, and bookkeeping, and additionally go towards our annual membership conference.

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