by Scott | Jul 29, 2026 | PRBI Blog
Neha K Bisht, Founder and CEO of Blue Buzz and PRBI member, was recently featured in PRWeek India making the case for quality of engagement over sheer volume of media coverage. Read her full take below. This article originally appeared in PRWeek India on 16/07/2026....
by Scott | Jul 12, 2026 | PRBI Blog
By Brittany Frey, Hays Frey PR & Christoph Hausel, ELEMENT C In 2024, the CEO of an enterprise tech company installed a new head of sales in the DACH region. The market was brand new to the company. There was no local team, no established media relationships, no...
by Scott | Apr 14, 2026 | PRBI Blog
By Julia Labaton, president of PR Boutiques International The end of the agency selection process is only the beginning of the relationship. Founders often make the mistake of thinking the work is “done” once the contract is signed, but the first few...
by Scott | Apr 9, 2026 | PRBI Blog
By Julia Labaton, president of PR Boutiques International When founders begin their agency search, they often gravitate toward the biggest names in the industry. However, for a startup or mid-sized company, bigger isn’t always better. Large multinational firms...
by PRBI | Mar 10, 2026 | PRBI Blog
Featuring Priscilla Mendes, Pogust Goodhead When litigation spans continents, involves hundreds of thousands of victims, and threatens corporate giants, communications becomes as critical as the courtroom. Few know this better than Priscilla Mendes, who leads PR and...
by PRBI | Feb 16, 2026 | PRBI Blog
AI Is Already in Your Agency. The Legal Risk Is Whether You’re Ready for It. Insights from Samantha Rothaus and Michael Lasky, Attorneys at Davis & Gilbert AI has officially crossed the line from productivity booster to legal exposure for boutique communications...
