PRBI Insights

Neha K Bisht, Founder and CEO of Blue Buzz and PRBI member, was recently featured in PRWeek India making the case for quality of engagement over sheer volume of media coverage. Read her full take below. This article originally appeared in PRWeek India on 16/07/2026....

By Brittany Frey, Hays Frey PR & Christoph Hausel, ELEMENT C In 2024, the CEO of an enterprise tech company installed a new head of sales in the DACH region. The market was brand new to the company. There was no local team, no established media relationships, no...

By Julia Labaton, president of PR Boutiques International The end of the agency selection process is only the beginning of the relationship. Founders often make the mistake of thinking the work is "done" once the contract is signed, but the first few months are the...

By Julia Labaton, president of PR Boutiques International When founders begin their agency search, they often gravitate toward the biggest names in the industry. However, for a startup or mid-sized company, bigger isn't always better. Large multinational firms often...

Featuring Priscilla Mendes, Pogust Goodhead When litigation spans continents, involves hundreds of thousands of victims, and threatens corporate giants, communications becomes as critical as the courtroom. Few know this better than Priscilla Mendes, who leads PR and...

AI Is Already in Your Agency. The Legal Risk Is Whether You’re Ready for It. Insights from Samantha Rothaus and Michael Lasky, Attorneys at Davis & Gilbert AI has officially crossed the line from productivity booster to legal exposure for boutique communications...

Podcasts as a Strategic PR Tool: What Boutique Agency Owners Need to Know Hosted by Sandy Crisafulli · Featuring Carey Balogh & Lauren Sleeman of Brand Groupies · Presented for the PR Boutiques International community. The February PRBI JAM was one of those...

It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry. After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR, I can share countless anecdotes that support this...

At a recent PRBI webinar, digital strategist and agency founder Vix Reitano delivered a powerful message to boutique communications firms: if you’re not integrating paid media and optimizing for AI search, your clients’ stories may be getting lost in the noise. As...