by PRBI | Apr 7, 2023 | PRBI Blog
By Viviane Roy, President and Owner — VRoy Communications, PRBI Member When building a public relations campaign in Canada, it is important to consider its three major markets and adapt them to create impactful messages. The vast territory of the country results in a...
by PRBI | Apr 6, 2023 | PRBI Blog
By Samantha Gonda Across the globe, inflation rates are reaching record-high numbers. It seems that every other week another subscription service or necessary expense is sending out a mass email alerting their customers of a hike in prices. This increase in prices has...
by PRBI | Dec 8, 2022 | PRBI Blog
By Bryce Gruber That’s a jarring headline, right? I know. You probably spent the last 20 or so years developing the world’s best relationships and understanding every obscure ingredient and material that goes into client widgets. The truth is excellent relationships...
by PRBI | May 24, 2022 | PRBI Blog
6 Reasons a Boutique Agency Might be the Right Choice for Your Next Job By Samantha Gonda We’ve all heard the age-old saying that size doesn’t matter, but when it comes to choosing the right public relations agency, it really does. And spoiler alert: a smaller...
by PRBI | Aug 15, 2021 | PRBI Blog
The virtual agency model has gained popularity in recent years – especially among boutique agencies striving to be nimble in today’s ever-evolving world. The idea of running a virtual PR agency without any employees – relying solely on contractors or freelancers...
by PRBI | Jul 19, 2021 | News, PRBI Blog
As part of our series of articles about international public relations, this blog post will focus on PR in Australia and New Zealand. Both Australia and New Zealand are predominantly English-speaking countries with top-ranked press freedom (higher than the United...
