Welcome to Paris!

As a PRBI member, immerse yourself in the vibrant energy of Paris for our annual marquee event. Explore fresh strategies, innovative ideas, and unparalleled networking at our premier annual meeting. Unlock new growth opportunities and elevate your expertise among a global community of PR leaders unified by excellence.

Wednesday, April 22, 2026

3:00 PM Optional Group Tour
Musee Marmottan Monet – $30 per person
https://www.marmottan.fr/en/

5:30 – 7:30pm — Welcome Reception
Hotel Frontenac Wine, beer, light bites

8:00 PM Depart for sunset cruise
(15-minute taxi or 25-minute Metro/walking. Line 1 from Franklin Roosevelt direction Chateau de Vincennes, get off at Louvre-Rivoli, walk 13 minutes to Ile de La Cite.

8:30 PM Sunset Happy Hour Cruise on the Seine Board
Vedettes de Pont Neuf

Thursday, April 23

8:00 – 9:00 AM Breakfast at the Buffet

9:00 AM Welcome 

9:30 AM – 10:30 AM Agency Introductions 
Two minutes for each agency to introduce itself. Be prepared to share where you are from, what vertical your firm specializes in and your reason for coming to the conference. Please be respectful of time when speaking.

10:30 – 10:50 AM Break / Video Interviews

11:00 AM – 11:50 PM Speaker: Benjamin Zenou, Founder of Suits AI

The Evolution of PR in the AI Era
Traditional PR vs. AI-enhanced PR
How client expectations are shifting toward 24/7 responsiveness and hyper-personalization
The rise of data-driven storytelling and real-time reputation management

12:00 – 1 PM Speaker: Patrick Ryan, The 300 Consultancy

We’ll cover:
How small and boutique agencies can drive growth in 2026
How to move from fragmented, ad-hoc activity to a clearer commercial focus
Members will leave with tools they can actually use, not just ideas

1:00 PM – 2:15 PM Lunch — The hotel restaurant

2:15 PM – 6:00 PM 
With 3:30-3:45 PM break

Interactive Workshop with Patrick Ryan, The 300 Consultancy

By the end of the workshop, every attendee will leave with:
Clarity on where your agency is strong, where growth is constrained, and what to prioritise next

A repeatable, practical planning tool you can take back and run with your leadership team

A focused set of right-sized actions (appropriate for boutique agencies, scalable for larger ones) to improve growth over the next 6 months

A simple, concrete view of how AI can remove friction and speed up execution across your chosen growth priorities

6:00 PM – 7:30 PM — Video Interviews &  Free Time 

8:00 PM Dinner – La Fontaine de Mars, classic French dining
129, rue St.-Dominique, 7th Arrondissement

SPEAKERS

Friday, April 24

9:00 AM – 11:30 AM PRBI Strategic Planning 

Discussion about PRBI—growth opportunities, new ideas, where we want to take it next. Facilitated by the executive committee. 

11:30-11:45 AM Break

11:45 AM – 1:15 PM Workshop 1: “How to Sell AI + New Revenue Models” with Benjamin Zenou, founder of Suits AI and Vix Reitano, Agency 6B

1:15-2:30 PM Lunch in the hotel restaurant

2:30 PM – 4 PM Workshop 2: “Build Your Own AI Agent”
with Benjamin Zenou and Vix Reitano   

4 – 4:15 PM Break

4:15 PM – 6:00 PM Session: C’est la vie!
Members share both the positive and challenging aspects of their work, new tools, and agency experiences.

6:00 PM – 7:00 PM Free time or Apero

7:30 PM – 10:00 PM Farewell Dinner – La Paillettes, festive Mediterranean dining
14 rue Saint-Fiacre, 75002 Paris

SATURDAY, April 25

Optional tours

9:00 – 10:30 AM Notre Dame $35 per person

2:00 – 3:30 PM Monmartre Hidden Gems Walking Tour $39 per person