by PRBI | Aug 15, 2021 | PRBI Blog
The virtual agency model has gained popularity in recent years – especially among boutique agencies striving to be nimble in today’s ever-evolving world. The idea of running a virtual PR agency without any employees – relying solely on contractors or freelancers...
by PRBI | Jul 19, 2021 | News, PRBI Blog
As part of our series of articles about international public relations, this blog post will focus on PR in Australia and New Zealand. Both Australia and New Zealand are predominantly English-speaking countries with top-ranked press freedom (higher than the United...
by Lucy Siegel | Jun 21, 2021 | PRBI Blog
Some of you have just finished the arduous process of submitting award applications to industry organizations. Others are just starting. Wherever you are in the process, best of luck to you! To help you make the most of your time, money, and efforts in the awards...
by Lucy Siegel | May 26, 2021 | PRBI Blog
Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization’s messages are distributed and how local media channels...
by Lucy Siegel | Apr 19, 2021 | PRBI Blog
Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S....
by PRBI | Apr 5, 2021 | PRBI Blog
China, Japan, South Korea and other Asian countries are so close, and yet so far apart: in the same neighborhood geographically, but when it comes to culture, including journalism and the media, the differences are vast. And don’t even try to compare PR in Asia with...
