PRBI Barometer: 2023 brings higher expectations of ethical PR

Milan, July 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken...

Three ways to make a perfect pitch for television

Author: Annie Scranton — CEO, Pace Public Relations As a former TV news producer, broadcast is in my DNA. I’m constantly scouring the news, flipping amongst cable networks and keeping up with my former colleagues. But for those in PR who don’t have a background in PR,...

Media & the Courts: A New Era in Brazil

The year is 2003. The Brazilian Federal Supreme Court is reviewing the Ellwanger Case, involving a writer who published antisemitic books. Justice Moreira Alves, who always relied on technical arguments to convince his colleagues, had to surrender to a new reality...

PR Boutiques International Hosts 2023 Conference in Milan

PR Boutiques International hosted this year’s Annual General Meeting in Milan! This is the first PRBI conference since the pandemic and has allowed for new members to meet each other in person and share helpful public relations insights with one another....

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