by PRBI | Feb 4, 2026 | PRBI Blog
Podcasts as a Strategic PR Tool: What Boutique Agency Owners Need to Know Hosted by Sandy Crisafulli · Featuring Carey Balogh & Lauren Sleeman of Brand Groupies · Presented for the PR Boutiques International community. The February PRBI JAM was one of those...
by PRBI | Jan 9, 2026 | PRBI Blog
It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry. After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR, I can share countless anecdotes that support this...
by PRBI | Nov 4, 2025 | News, PRBI Blog, PRBI News
PR Boutiques International members are making headlines for milestone anniversaries, groundbreaking work, and international acclaim—proving that boutique means bold and borderless. Durée & Company (South Florida) marks 25 years of purposeful PR, leading the...
by Julia Labaton | Jul 15, 2025 | PRBI Blog
At a recent PRBI webinar, digital strategist and agency founder Vix Reitano delivered a powerful message to boutique communications firms: if you’re not integrating paid media and optimizing for AI search, your clients’ stories may be getting lost in the noise. As...
by PRBI | Apr 23, 2024 | PRBI Blog
by Samantha Gonda Staying ahead of the curve in PR requires continuous learning and keeping your finger on the pulse of the industry. Podcasts are a fantastic way to do this while you commute, exercise, or unwind. Here are some top picks from PR experts and some...
by PRBI | Feb 23, 2024 | PRBI Blog
By Samantha Gonda In our post lockdown world, businesses are more hesitant than ever to make long-term contracts with agencies. This fear of commitment has led to shorter contract periods that often leave both parties unhappy. As PR professionals we know that PR is a...
