by Samantha Gonda
Staying ahead of the curve in PR requires continuous learning and keeping your finger on the pulse of the industry. Podcasts are a fantastic way to do this while you commute, exercise, or unwind. Here are some top picks from PR experts and some hidden gems to elevate your PR game in 2024:
Get Inspired and Stay Motivated
The Moth: This storytelling podcast features true, personal experiences shared live on stage. It’s a fantastic source of inspiration and a reminder of the power of human connection – a crucial skill for any PR pro.
Deep Dive into Industry Knowledge
Spin Sucks with Gini Dietrich: Industry veteran Gini Dietrich tackles PR challenges head-on, offering practical advice and thought leadership discussions alongside co-host Chip Heath.
The PR Pace: Want to perfect your pitches and build strong relationships with journalists? Then look no further than Annie Pace Scranton, Founder and CEO of Pace Public Relations, and her podcast called The PR Pace. Listen as Annie Scranton dives deep with interviews featuring reporters and journalists, offering their perspectives and best practices.
All About PR: From PR Boutiques International’s very own Nucleus PR, check-out the thoughtful tips and conversations from a leading PR agency in India with relevant issues in the modern PR landscape like “The Sustainability Conversation,” and “The Eternal PR Triangle: The Client, Agency, and The Media.”
Build Your Agency Expertise
Build a Better Agency with Drew McLellan: This podcast is dedicated to helping agency owners and leaders navigate the ever-changing marketing and communications landscape. Learn valuable strategies and tactics to take your own PR agency to the next level.
PR Boutiques International: Our very own podcast features deep dives into the issues faced by boutique PR agency owners in real time. Check out our library filled with evergreen content like “Defusing Conflict and Building Consensus in High Stakes Crisis Situations” and “Winning Partnerships.”
Expand Your Horizons
Marketing Podcast Network: This network offers a vast array of podcasts covering various marketing disciplines, including PR. Dive into shows like “Storylines Live” for storytelling strategies or “The Marketing AI Podcast” to explore the intersection of AI and marketing (which can have a big impact on PR as well).
If you would like to join a circle of seasoned boutique PR agency owners from around the world to gather more intel and communications agency tips, please visit PR Boutiques International at https://prboutiques.com/about-prbi/membership/.