PR Boutiques International member, RED PR, has been named a finalist in the 2023 North American SABRE Awards in the Diamond Award Category for Superior Achievement in Reputation Management. The SABRE Awards are one of the highest industry honors in the field of communications and receive over 2,000 campaign entries each year from top agencies across North America. Nominated for the campaign promoting Louisiana becoming the first state in the US to mandate textured hair education among all incoming cosmetologists for client, Aveda Arts & Sciences Institute, the campaign focused on an effort to desegregate the hair salon experience. RED PR is honored to be named a finalist along with Imagination, Ogilvy, Bliss Group, and HDMZ.
Winners will be announced on May 2nd at Cipriani in NYC after being evaluated by a panel of industry leaders.