New members expand PRBI’s European presence with expertise in Spain and Italy
Photo: Alessia Fattori Franchini, Founder and CEO of AFF Comunicazione, and Sergio Vicente Bóveda, Co-Founder and CEO of V3RTICE
NEW YORK, November 10, 2026 – PR Boutiques International (PRBI), a global nonprofit network of founder-led boutique public relations firms, today added two new member agencies: V3RTICE, with offices in Barcelona and Madrid, Spain, and AFF Comunicazione, with offices in Milan and Rome, Italy.
PRBI also announced its 2027 Annual General Meeting will take place in Lisbon, Portugal, April 28 to May 1.
The additions further strengthen PRBI’s presence across Europe while expanding the network’s expertise in corporate communications, brand strategy, digital marketing, fashion, luxury, lifestyle, hospitality and other sectors.
“Adding V3RTICE and AFF Comunicazione reflects the continued growth of PRBI and the strength of the independent agency community around the world,” said Julia Labaton, President of PRBI and founder of RED PR. “Both firms bring deep knowledge of their local markets, senior-level expertise and a collaborative approach that aligns closely with what makes PRBI valuable to our members and their clients. We’re thrilled to welcome them to the network and look forward to bringing our members together in Lisbon next year.”
Welcoming PRBI’s Newest Members
V3RTICE (Barcelona and Madrid, Spain) – Founded in 2011, V3RTICE is an independent communications and public relations agency specializing in PR, corporate communications, brand management and digital marketing. Led by co-founders and CEOs Sergio Vicente Bóveda and Laura Ruiz, the agency works with national and international brands across sectors including lifestyle, gastronomy, technology, healthcare, retail and tourism.
“We are very happy to be part of PRBI, especially at this crucial moment, when brands require global awareness with a local view. This is where networks like PRBI become so important,” said Sergio Vicente Bóveda, Co-Founder and CEO of V3RTICE.
AFF Comunicazione (Milan, Italy) – AFF Comunicazione is a strategic communications agency with offices in Milan and Rome, working with Italian and international high-end brands across fashion, jewelry, beauty & fragrance, design and architecture, art and culture, lifestyle, hospitality, and food & beverage. For over ten years, the agency has been helping brands build, strengthen and shape their reputation and brand image on a global scale.
“Joining PRBI is a natural step in AFF Comunicazione international journey. We believe in the value of building meaningful relationships with like-minded independent agencies around the world, sharing perspectives and expertise, and creating new opportunities to deliver impactful communications for our clients across markets,” said Alessia Fattori Franchini, Founder and CEO of AFF Comunicazione.
PRBI Heads to Lisbon in 2027
The addition of V3RTICE and AFF Comunicazione comes as PRBI continues to strengthen connections among independent agencies across markets. That international collaboration will take center stage next year when members from around the world gather in Lisbon, Portugal, April 28-May 1, 2027, for PRBI’s 2027 Annual General Meeting.
The annual gathering brings leaders from PRBI member agencies together for two and half days of collaboration, professional development, knowledge sharing, and discussion around the issues shaping the communications industry. It also gives members the opportunity to deepen relationships across markets, exchange ideas and best practices, and identify new ways to support one another and their clients internationally.
“Our Annual General Meeting brings to life the collaboration that happens across PRBI throughout the year. Lisbon will give our members the chance to learn from one another, strengthen international connections and continue building a network that delivers real value to both our agencies and our clients,” said Labaton.
For more information about PRBI or its member agencies, visit prboutiques.com.
About PRBI
PR Boutiques International™ (PRBI) is a global nonprofit network of independent public relations firms founded in 2008. PRBI members are known for delivering executive-level expertise, personal attention and efficiency to clients across industries including corporate, consumer, healthcare, beauty and fashion, investor relations, crisis management, technology, government and more. Through collaboration, members provide clients with the personalized attention and flexibility of a boutique firm while offering access to expertise and resources across international markets.
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