One of the saddest days in my years as a PR agency owner was when we lost a startup client because our firm wasn’t a well-known brand name (similar to many other boutique PR firms). We had been working for this client for a relatively short time on a trial basis. We...
No matter how much experience corporate marketing or communications professionals have, unless they’ve worked in a PR/communications firm they can’t fully appreciate the amount of work that public relations agencies put into preparing a proposal. It’s not uncommon for...
The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a...
There’s a common misconception that public relations means media publicity, the development of non-paid, “earned” media coverage – that is, media content written or produced by journalists as a result of receiving information from an organization. While that is a...
Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are...
“Sometimes when public relations programs yield disappointing results, the fault lies with underlying communications and marketing assumptions. Part of the responsibility of the senior public relations staff and/or outside PR consultants is to question those...
