by Lucy Siegel | Dec 17, 2019 | PRBI Blog
One of the saddest days in my years as a PR agency owner was when we lost a startup client because our firm wasn’t a well-known brand name (similar to many other boutique PR firms). We had been working for this client for a relatively short time on a trial basis. We...
by Lucy Siegel | Dec 5, 2019 | PRBI Blog
No matter how much experience corporate marketing or communications professionals have, unless they’ve worked in a PR/communications firm they can’t fully appreciate the amount of work that public relations agencies put into preparing a proposal. It’s not uncommon for...
by Lucy Siegel | Nov 20, 2019 | PRBI Blog
The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a...
by Lucy Siegel | Nov 8, 2019 | PRBI Blog
There’s a common misconception that public relations means media publicity, the development of non-paid, “earned” media coverage – that is, media content written or produced by journalists as a result of receiving information from an organization. While that is a...
by Lucy Siegel | Oct 25, 2019 | PRBI Blog
Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are...
by Lucy Siegel | Oct 10, 2019 | PRBI Blog
“Sometimes when public relations programs yield disappointing results, the fault lies with underlying communications and marketing assumptions. Part of the responsibility of the senior public relations staff and/or outside PR consultants is to question those...
