by Lucy Siegel | Sep 22, 2020 | PRBI Blog
If you were a fly on the wall listening to conversations by advertising and marketing professionals, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than...
by Lucy Siegel | Aug 26, 2020 | PRBI Blog
helpIt takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s never...
by Lucy Siegel | Aug 11, 2020 | PRBI Blog
The amount of content online keeps growing exponentially. Digital marketing distribution channels, such as blog posts, are packed with new content daily, supplementing rather than replacing existing online content. According to WordPress, on their platform alone every...
by Lucy Siegel | Jul 29, 2020 | PRBI Blog
The following are three true stories involving public relations ethics. It’s not personal, it’s just business Several public relations agencies in New York City were competing for a new account. The client finally selected Agency A. As the agency was beginning work,...
by Lucy Siegel | Jun 24, 2020 | PRBI Blog
Disinformation and misinformation have become more hazardous than ever before. They interfere not only in politics and government, but also in business, science, entertainment, sports and just about every other realm of life. They can seriously harm a reputation or do...
by Lucy Siegel | Jun 2, 2020 | PRBI Blog
The universal goal of public relations is to get through to your target audience with your company’s (or client’s) story as you want it to be heard, in a way that will generate both awareness and engagement. However, the tools for doing this have been changing rapidly...
