by Lucy Siegel | Feb 10, 2020 | PRBI Blog
In our last blog post, a panel of PR Boutiques International (PRBI) agency executives weighed in on trends in PR technology and fake news. New technologies have led to significant changes in the public relations profession and the PR agency industry. These include...
by Lucy Siegel | Jan 30, 2020 | PRBI Blog
At this time of year, you’ve already been bombarded with articles about emerging trends in public relations; most of them deal in generalities. This post, however, will address a couple of nitty gritty issues you are likely to be facing this year: What kinds of new...
by Lucy Siegel | Jan 15, 2020 | PRBI Blog
If raising PR rates is a scary proposition to you as an agency owner, you have a lot of company. Many business people in a wide range of service industries feel that raising fees is one of the most difficult tasks they face. Nobody wants to lose clients who can’t...
by Lucy Siegel | Dec 20, 2019 | PRBI Blog
Speaking opportunities at events come naturally to those who are recognized as being successful. They can also be proactively sought as a public relations effort to improve company (and executive) visibility and reputation. No matter how they originate, speaking...
by Lucy Siegel | Dec 17, 2019 | PRBI Blog
One of the saddest days in my years as a PR agency owner was when we lost a startup client because our firm wasn’t a well-known brand name (similar to many other boutique PR firms). We had been working for this client for a relatively short time on a trial basis. We...
by Lucy Siegel | Dec 5, 2019 | PRBI Blog
No matter how much experience corporate marketing or communications professionals have, unless they’ve worked in a PR/communications firm they can’t fully appreciate the amount of work that public relations agencies put into preparing a proposal. It’s not uncommon for...
