Businesses and nongovernmental organizations around the world are quickly working to develop communication management plans to respond to the coronavirus, also known as COVID-19, which is spreading around the world. Here are 10 things to keep in mind when assembling...
The last couple of PR Boutiques International (PRBI) blog posts focused on new uses of technologies for communications (including fake news), such as artificial intelligence. Another hot technology catching on quickly is the use of augmented reality (AR) and virtual...
In our last blog post, a panel of PR Boutiques International (PRBI) agency executives weighed in on trends in PR technology and fake news. New technologies have led to significant changes in the public relations profession and the PR agency industry. These include...
At this time of year, you’ve already been bombarded with articles about emerging trends in public relations; most of them deal in generalities. This post, however, will address a couple of nitty gritty issues you are likely to be facing this year: What kinds of new...
If raising PR rates is a scary proposition to you as an agency owner, you have a lot of company. Many business people in a wide range of service industries feel that raising fees is one of the most difficult tasks they face. Nobody wants to lose clients who can’t...
Speaking opportunities at events come naturally to those who are recognized as being successful. They can also be proactively sought as a public relations effort to improve company (and executive) visibility and reputation. No matter how they originate, speaking...
