by Lucy Siegel | Jun 1, 2019 | PRBI Blog
Marketing budgets for influencer marketing have grown rapidly over the past few years and are projected to rise even more. With more dollars betting on the outcomes of this type of marketing, agencies and corporate marketing executives alike are studying what works...
by Lucy Siegel | May 31, 2019 | PRBI Blog
Part Two on Hiring a PR Firm: How to Evaluate Finalists in a PR Agency Search The last stage in hiring a PR firm is to get to know the finalist agencies better so you can make your choice. Here are some expert tips about what to find out from the finalist public...
by Lucy Siegel | May 30, 2019 | PRBI Blog
Let’s face it: those of us in the communications and marketing world are faced with ever-increasing pressure to use video online. As little as five years ago, some business people grumbled it’s faster to skim a written page to see if you really want to take the time...
by Lucy Siegel | May 8, 2019 | PRBI Blog
https://www.moveaheadmedia.co.th/google-ads/shopping/We all know the golden rule of marketing: “know your customer.” However, many marketers feel they know their customers but have a hard time describing them. Linguist and former U.S. Senator S. I. Hayakawa, in his...
by Lucy Siegel | May 8, 2019 | PRBI Blog
Winner of PR Boutiques International’s Accelerator Contest Receives Pro Bono PR Services In early 2018, Public Relations Boutiques International (PRBI), an international association of boutique PR agencies, announced a new initiative, an accelerator program to...
by Lucy Siegel | May 1, 2019 | PRBI Blog
A poor choice when hiring a PR firm is not only a waste of time and money on fees, but can also affect the success of your marketing and sales efforts and your company’s image. The choice of an agency is a decision that should be made only after careful research and...
