by Lucy Siegel | Jul 17, 2019 | PRBI Blog, PRBI News
It’s safe to say that most PR disasters in corporations aren’t caused by the actions of the public relations staff, but develop from the actions and decisions of corporate decision-makers, often by the CEO. Among the countless errors that executives can and do make,...
by Lucy Siegel | Jul 1, 2019 | PRBI Blog
Estimated reading time: 5.5 minutes Earned media can’t be bought, and it gets harder and harder to come by. An essential part of the formula for building and maintaining a good reputation, traditional earned media is what journalists say about a company or a product...
by Lucy Siegel | Jun 1, 2019 | PRBI Blog
Marketing budgets for influencer marketing have grown rapidly over the past few years and are projected to rise even more. With more dollars betting on the outcomes of this type of marketing, agencies and corporate marketing executives alike are studying what works...
by Lucy Siegel | May 31, 2019 | PRBI Blog
Part Two on Hiring a PR Firm: How to Evaluate Finalists in a PR Agency Search The last stage in hiring a PR firm is to get to know the finalist agencies better so you can make your choice. Here are some expert tips about what to find out from the finalist public...
by Lucy Siegel | May 30, 2019 | PRBI Blog
Let’s face it: those of us in the communications and marketing world are faced with ever-increasing pressure to use video online. As little as five years ago, some business people grumbled it’s faster to skim a written page to see if you really want to take the time...
by Lucy Siegel | May 8, 2019 | PRBI Blog
https://www.moveaheadmedia.co.th/google-ads/shopping/We all know the golden rule of marketing: “know your customer.” However, many marketers feel they know their customers but have a hard time describing them. Linguist and former U.S. Senator S. I. Hayakawa, in his...
