PRBI Insights

by Samantha Gonda Staying ahead of the curve in PR requires continuous learning and keeping your finger on the pulse of the industry. Podcasts are a fantastic way to do this while you commute, exercise, or unwind. Here are some top picks from PR experts and some...

By Samantha Gonda In our post lockdown world, businesses are more hesitant than ever to make long-term contracts with agencies. This fear of commitment has led to shorter contract periods that often leave both parties unhappy. As PR professionals we know that PR is a...

Sharpen your PR game and fuel your small business fire with these book picks, straight from the brains of PR Boutiques International's finest. These reads aren't just ink on paper – they're packed with potent insights, battle-tested tactics, and game-changing...

A Guide to Building a Boutique PR Dream Team in 2024 by Samantha Gonda The charm of boutique PR agencies lies in their agility and impact. But how do you craft a high-performance team that punches above its weight and leaves a lasting mark on the industry? Read on for...

In the dynamic world of public relations, crafting compelling narratives and building brand awareness are crucial tasks. To measure the effectiveness of PR campaigns, top boutique PR firms rely on key performance indicators (KPIs). These KPIs act as guiding lights,...

By PRBI Members: Taru Nikulainen & Tarunjeet Rattan After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to...

By Samantha Gonda The public relations industry is constantly evolving, and artificial intelligence (AI) is playing a major role in this transformation. Boutique PR agencies are at the forefront of this trend, using AI to automate tasks, improve efficiency, and gain...

By Samantha Gonda Writing an effective cold email is an uphill battle. First, you’re writing to someone you don’t already know so there’s a lack of both context and a relationship. Second, it’s all done virtually so it’s tough to gauge where an error occurred, if one...

By Samantha Gonda When starting a PR agency, often founders come from a successful background in Public Relations. Maybe the founder was dominating at their last role by consistently bringing in big ticket clients and creating industry-leading campaigns. Maybe then...

Author: Ester Riispapp, Strategic consultant, PR Partner The European members of PR Boutiques International collaborate more with each year, with their work ranging from professional seminars and meetings to joint client projects. At the PRBI European Member Lab in...

Author: Annie Scranton — CEO, Pace Public Relations As a former TV news producer, broadcast is in my DNA. I’m constantly scouring the news, flipping amongst cable networks and keeping up with my former colleagues. But for those in PR who don’t have a background in PR,...

The year is 2003. The Brazilian Federal Supreme Court is reviewing the Ellwanger Case, involving a writer who published antisemitic books. Justice Moreira Alves, who always relied on technical arguments to convince his colleagues, had to surrender to a new reality...