Sharpen your PR game and fuel your small business fire with these book picks, straight from the brains of PR Boutiques International’s finest. These reads aren’t just ink on paper – they’re packed with potent insights, battle-tested tactics, and game-changing strategies to propel you forward.
- Made to Stick by Chip and Dan Heath: This New York Times bestseller shoots to teach readers on how to make ideas stick. Molly Ishkanian, President of Weinstein PR and former Public Relations teacher, notes that this book was a requirement in her class. “The best advice that comes from this book? “The most basic way to get someone’s attention is this: Break a pattern.”
- Never Split the Difference by Chris Voss: Negotiation isn’t a dirty word – it’s a superpower. Former FBI hostage negotiator Chris Voss unlocks the secrets of getting what you want (think securing dream TV interviews) without turning into a used-car salesman. President of PR Boutiques International and RED PR, Julia Labaton found this book to be an excellent read and filled with “real world tips for productive negotiations skills in all areas of life.”
- The Guide to Earned Media by Annie Pace Scranton: PR Boutiques International is proud to note that the writer of this book is an accomplished member of our global network. Annie Pace Scranton, Founder and CEO of Pace Public Relations, describes the book as a “manual to assist with pitching.” We like to consider it a pitching bible. This manual lays out the roadmap to landing killer media placements, ensuring your brand gets the spotlight it deserves.
- Finding Your Capital S Story by Paul Furiga: Paul Furiga, President and Chief Storyteller of Wordwrite and author of this guide to finding your business’ story is another brilliant member of the PR Boutiques global network. His story explores the power of storytelling within businesses.
- The Language of Trust by Michael Maslansky: Trust is the currency of success, with clients, customers, and the media alike. Maslansky’s insights, gleaned from studying societal polarization, offer valuable lessons on building genuine trust and fostering meaningful connections.
- Marketing Artificial Intelligence by Paul Roetzer: For marketers who would like to deepen their knowledge of AI and how it affects marketing, this book is a must read.
- Start with Why by Simon Sinek: Forget chasing trends and fads. Sinek helps you discover your brand’s core “why,” the reason your business exists and the story that will resonate deeply with your customers.
- Purple Cow by Seth Godin: In a sea of sameness, standing out is your secret weapon. Godin pushes you to embrace your uniqueness and create a brand so remarkable, it becomes the talk of the town (and your customer base).
If you would like to join a circle of seasoned boutique PR agency owners from around the world to gather more intel and communications agency tips, please visit PR Boutiques International at https://prboutiques.com/about-prbi/membership/.