PRBI Insights
Onboarding for Success: Managing the First 90 Days with Your Agency
By Julia Labaton, president of PR Boutiques International The end of the agency selection process is only the beginning of the relationship. Founders often make the mistake of thinking the work is "done" once the contract is signed, but the first few months are the...
Size Matters: Choosing Between Small, Medium, and Large PR Firms
By Julia Labaton, president of PR Boutiques International When founders begin their agency search, they often gravitate toward the biggest names in the industry. However, for a startup or mid-sized company, bigger isn't always better. Large multinational firms often...
PRBI JAM Recap: The PR Story Behind High-Stakes Global Litigation
Featuring Priscilla Mendes, Pogust Goodhead When litigation spans continents, involves hundreds of thousands of victims, and threatens corporate giants, communications becomes as critical as the courtroom. Few know this better than Priscilla Mendes, who leads PR and...
AI Is Already in Your Agency. The Legal Risk Is Whether You’re Ready for It.
AI Is Already in Your Agency. The Legal Risk Is Whether You’re Ready for It. Insights from Samantha Rothaus and Michael Lasky, Attorneys at Davis & Gilbert AI has officially crossed the line from productivity booster to legal exposure for boutique communications...
Podcast Power
Podcasts as a Strategic PR Tool: What Boutique Agency Owners Need to Know Hosted by Sandy Crisafulli · Featuring Carey Balogh & Lauren Sleeman of Brand Groupies · Presented for the PR Boutiques International community. The February PRBI JAM was one of those...
THE PR INDUSTRY IS CHANGING: WHAT BOUTIQUE AGENCY OWNERS NEED TO KNOW IN 2026
It’s been coming for years now, but 2026 is truly going to be the year of change within the PR industry. After spending nearly a decade as a TV news producer and print journalist, and 15+ years running Pace PR, I can share countless anecdotes that support this...
Boutique by Choice. Global by Design: PRBI Members Celebrate Big Wins This Quarter
PR Boutiques International members are making headlines for milestone anniversaries, groundbreaking work, and international acclaim—proving that boutique means bold and borderless. Durée & Company (South Florida) marks 25 years of purposeful PR, leading the...
Why Paid Media and AI-SEO Are Essential for PR Agencies Today
At a recent PRBI webinar, digital strategist and agency founder Vix Reitano delivered a powerful message to boutique communications firms: if you’re not integrating paid media and optimizing for AI search, your clients’ stories may be getting lost in the noise. As...
Top Podcasts to Sharpen Your PR Skills in 2024
by Samantha Gonda Staying ahead of the curve in PR requires continuous learning and keeping your finger on the pulse of the industry. Podcasts are a fantastic way to do this while you commute, exercise, or unwind. Here are some top picks from PR experts and some...
How Boutique PR Agencies Can Build Client Relationships That Last
By Samantha Gonda In our post lockdown world, businesses are more hesitant than ever to make long-term contracts with agencies. This fear of commitment has led to shorter contract periods that often leave both parties unhappy. As PR professionals we know that PR is a...
Top Book Recommendations for PR Specialists to Read in 2024
Sharpen your PR game and fuel your small business fire with these book picks, straight from the brains of PR Boutiques International's finest. These reads aren't just ink on paper – they're packed with potent insights, battle-tested tactics, and game-changing...
How to Build a Stronger Team in 2024
A Guide to Building a Boutique PR Dream Team in 2024 by Samantha Gonda The charm of boutique PR agencies lies in their agility and impact. But how do you craft a high-performance team that punches above its weight and leaves a lasting mark on the industry? Read on for...
RECENT NEWS
PR Boutiques International™ Announces New Leadership, Expands Global Network, and Previews 2026 Annual Meeting in Paris
New York, March 31, 2026 – PR Boutiques International™ (PRBI), a worldwide non-profit network of founder-led boutique public relations firms, today announced its newly elected leadership for a two-year term, the addition of two new member agencies, and details of...
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