New York, March 31, 2026 – PR Boutiques International™ (PRBI), a worldwide non-profit network of founder-led boutique public relations firms, today announced its newly elected leadership for a two-year term, the addition of two new member agencies, and details of its upcoming Annual Meeting in Paris, April 22–24.
PRBI confirmed the election of its Officers and Board of Directors for the 2026–2028 term, reinforcing the organization’s commitment to senior-level, hands-on leadership.
Officers
- President: Julia Labaton, Founder, RED PR
- Vice President: Sandy Crisafulli, President, Caryl Communications
- Treasurer: Jeff Graubard, Principal, The Other Agency
- Secretary: Christina Vanin, Co-Founder, The Edit PR
- Members at Large: Catharine Montgomery, Better Together Agency; Thiago Vitale, Founder, Torre Communications
Board of Directors
Amy Rotenberg, Cheryl Bame, Duree Ross, David Ball, Lucy Siegel, Taru Nikulainen
“PRBI’s strength has always come from founder-led agencies that stay close to the work while thinking globally,” said Julia Labaton, President of PRBI. “This leadership team reflects the diversity, senior expertise, and collaborative mindset our members rely on as communications become more complex and interconnected.”
PRBI also announced the addition of new member firms:
- Blue Buzz (Mumbai, India) — specialized in storytelling and digital-first PR across sectors in one of the world’s fastest-growing media markets.
- Hays Frey PR (Buffalo, NY) — provides media relations, crisis communications, and reputation management, with strategic expertise in AI-driven search visibility and how organizations are surfaced across modern media channels.
- Hello SunRise PR (Paris, France) — helps innovative companies, consumer brands and startups build visibility through tailored PR and influence strategies.
- KTM Agency (Newport Beach, California) — known for high-impact communications for nonprofit organizations, lifestyle and consumer brands in the U.S. West Coast.
- MSquared (Atlanta, GA) — a hospitality and lifestyle public relations agency partnering with hotels, resorts, and destinations to craft compelling stories that drive awareness, media coverage, and bookings.
The announcement comes ahead of PRBI’s Annual Meeting in Paris, where members will convene April 22–24 to explore the future for communications agencies, including cross-border collaboration, AI integration and new business growth strategies. Speakers include Patrick Ryan of The 300 Consultancy, and Benjamin Zenou and Vix Reitano of Suits AI.
About PRBI
Public Relations Boutiques International™ (PRBI) is a global non-profit network of independent public relations firms founded in 2008. PRBI members are known for delivering senior-level expertise, personal attention, and efficiency to clients across industries including corporate, consumer, healthcare, beauty/fashion, investor relations, crisis management, technology, government, and more. Through collaboration, members provide clients with a nimble, flexible, and cost-effective approach while offering access to international markets.