By Samantha Gonda The public relations industry is constantly evolving, and artificial intelligence (AI) is playing a major role in this transformation. Boutique PR agencies are at the forefront of this trend, using AI to automate tasks, improve efficiency, and gain...
By Samantha Gonda Writing an effective cold email is an uphill battle. First, you’re writing to someone you don’t already know so there’s a lack of both context and a relationship. Second, it’s all done virtually so it’s tough to gauge where an error occurred, if one...
By Samantha Gonda When starting a PR agency, often founders come from a successful background in Public Relations. Maybe the founder was dominating at their last role by consistently bringing in big ticket clients and creating industry-leading campaigns. Maybe then...
Author: Ester Riispapp, Strategic consultant, PR Partner The European members of PR Boutiques International collaborate more with each year, with their work ranging from professional seminars and meetings to joint client projects. At the PRBI European Member Lab in...
Author: Annie Scranton — CEO, Pace Public Relations As a former TV news producer, broadcast is in my DNA. I’m constantly scouring the news, flipping amongst cable networks and keeping up with my former colleagues. But for those in PR who don’t have a background in PR,...
The year is 2003. The Brazilian Federal Supreme Court is reviewing the Ellwanger Case, involving a writer who published antisemitic books. Justice Moreira Alves, who always relied on technical arguments to convince his colleagues, had to surrender to a new reality...
