by PRBI | Dec 1, 2023 | PRBI Blog
In the dynamic world of public relations, crafting compelling narratives and building brand awareness are crucial tasks. To measure the effectiveness of PR campaigns, top boutique PR firms rely on key performance indicators (KPIs). These KPIs act as guiding lights,...
by PRBI | Nov 3, 2023 | PRBI Blog
By PRBI Members: Taru Nikulainen & Tarunjeet Rattan After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to...
by PRBI | Oct 9, 2023 | PRBI Blog
By Samantha Gonda The public relations industry is constantly evolving, and artificial intelligence (AI) is playing a major role in this transformation. Boutique PR agencies are at the forefront of this trend, using AI to automate tasks, improve efficiency, and gain...
by PRBI | Aug 18, 2023 | PRBI Blog
By Samantha Gonda Writing an effective cold email is an uphill battle. First, you’re writing to someone you don’t already know so there’s a lack of both context and a relationship. Second, it’s all done virtually so it’s tough to gauge where an error occurred, if one...
by PRBI | Jul 25, 2023 | PRBI Blog
By Samantha Gonda When starting a PR agency, often founders come from a successful background in Public Relations. Maybe the founder was dominating at their last role by consistently bringing in big ticket clients and creating industry-leading campaigns. Maybe then...
by PRBI | Jul 7, 2023 | PRBI Blog
Author: Ester Riispapp, Strategic consultant, PR Partner The European members of PR Boutiques International collaborate more with each year, with their work ranging from professional seminars and meetings to joint client projects. At the PRBI European Member Lab in...
