NEW YORK — August 16, 2022 — PR Boutiques International (PRBI), a global collaborative network of boutique public relations firms, has announced its 2022-2023 executive leadership team and board. PR Boutiques International’s new president is Juris Petersons of Jazz Communications in Latvia. This is the first time in PRBI’s history that a European member has been elected president. The role of PRBI vice president is being filled by Julia Labaton of RED PR in New York, NY.
Growth continues for the organization as well with the addition of Pace PR, a New York-based public relations agency. Annie Scranton is president and founder of Pace PR which launched in 2010. Today, the agency spans the globe with 10 employees in multiple office locations. Pace PR is a full-scale media relations and communications agency specializing in television, radio, print and web placements. PRBI currently has 30 members in 16 countries worldwide.
“PRBI has grown into a highly collaborative organization that offers its member boutique PR firms the opportunity for scale and reach that would otherwise be unattainable,” said Petersons. “I look forward to continuing the excellent legacy my predecessors have begun, keeping my eye on the rapidly changing PR and media landscape and how we can all work together to build on it for our clients.”
Additional elected members of the 2022- 2023 Executive Committee are:
· Secretary – Cheryl Bame, Bame Public Relations, Los Angeles, CA, USA
· Treasurer – Paul Furiga, WordWrite Communications, Pittsburgh, PA, USA
· At Large Member – Tarunjeet Rattan, Nucleus Public Relations, Bangalore, India
The PRBI Board members include:
· Ellyn Caruso, CarusoPR, Chicago, IL, USA
· Duree Mellon Ross, Duree & Company, Ft. Lauderdale, FL and Aspen, CO, USA
· Viviane Roy, VROY Communications, Montreal, Quebec, Canada
About PR Boutiques International
PR Boutiques International™ (PRBI) is an international network of independently-owned boutique public relations firms. The principals of member firms are experienced practitioners who have held senior positions in large PR agencies, corporations, nonprofits or government and now lead their own boutique agencies where they prioritize client service. PRBI members excel in a wide range of client needs in many industries. Members’ services include corporate public relations, consumer PR, healthcare PR, investor relations, crisis management, business‐to‐business PR, economic development PR, not‐for‐profit, academia, government, financial, technology, beauty and wellness, legal, multicultural and international PR. Member practitioners have won the highest levels of professional awards, with qualifications ranging from PhDs to former top journalists. They also represent memberships in the most noteworthy international public relations and business associations.
Media Contact:
Ellyn Caruso
CarusoPR, for PRBI
ellyn@carusopr.com