PRBI Insights
3 Digital Marketing Terms Describe Sharper Focus on Customer
Several digital marketing terms have entered the business mainstream recently that have one thing in common: they all highlight keen attention on the customer. Here are definitions of three of those terms that work together seamlessly, and an explanation of how the...
How to Pitch the Media During the COVID-19 Crisis
PR Boutiques International announces survey results on media relations in the COVID-19 era Many public relations professionals feel awkward about approaching journalists during this time of crisis when COVID-19 eclipses all other news. How to pitch the media during...
Tips for Managing Employees Remotely in the Corona Virus Crisis
With Corona virus cases increasing geometrically, many people worldwide have to work from home right now. While there’s an abundance of advice about how to organize yourself to work remotely, not so much is available for how the boss should suddenly manage an entire...
10 Best Practices for Communication Management of COVID-19
Businesses and nongovernmental organizations around the world are quickly working to develop communication management plans to respond to the coronavirus, also known as COVID-19, which is spreading around the world. Here are 10 things to keep in mind when assembling...
How New Immersive Technologies Give Storytelling a Powerful Boost
The last couple of PR Boutiques International (PRBI) blog posts focused on new uses of technologies for communications (including fake news), such as artificial intelligence. Another hot technology catching on quickly is the use of augmented reality (AR) and virtual...
Two PR Trends to Watch for Significant Marketing Changes
In our last blog post, a panel of PR Boutiques International (PRBI) agency executives weighed in on trends in PR technology and fake news. New technologies have led to significant changes in the public relations profession and the PR agency industry. These include...
Be Prepared for These Emerging Trends in Public Relations
At this time of year, you’ve already been bombarded with articles about emerging trends in public relations; most of them deal in generalities. This post, however, will address a couple of nitty gritty issues you are likely to be facing this year: What kinds of new...
How to Increase PR Rates Without Losing Clients
If raising PR rates is a scary proposition to you as an agency owner, you have a lot of company. Many business people in a wide range of service industries feel that raising fees is one of the most difficult tasks they face. Nobody wants to lose clients who can’t...
How to Evaluate Speaking Opportunities and Maximize Their Value
Speaking opportunities at events come naturally to those who are recognized as being successful. They can also be proactively sought as a public relations effort to improve company (and executive) visibility and reputation. No matter how they originate, speaking...
Boutique PR Firms Offer Big Advantages in Small Packages
One of the saddest days in my years as a PR agency owner was when we lost a startup client because our firm wasn’t a well-known brand name (similar to many other boutique PR firms). We had been working for this client for a relatively short time on a trial basis. We...
Hiring a PR Firm? Here’s How to (and not to) Behave
No matter how much experience corporate marketing or communications professionals have, unless they’ve worked in a PR/communications firm they can’t fully appreciate the amount of work that public relations agencies put into preparing a proposal. It’s not uncommon for...
What You Need to Know About Marketing & PR Use of Psychographics
The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a...
RECENT NEWS
PR Boutiques International Announces 2026 Meeting Dates
PRBI’s president and founder of RED PR, Julia Labaton, announced that the non-profit network’s Annual General Meeting for members will take place in Paris, France from April 22-24, 2026.
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