PRBI Insights
How Much Does Professional PR Cost: An Insider’s Guide
By Samantha Gonda Across the globe, inflation rates are reaching record-high numbers. It seems that every other week another subscription service or necessary expense is sending out a mass email alerting their customers of a hike in prices. This increase in prices has...
Consumer PR is Changing Rapidly—This is Your Cheat Sheet
By Bryce Gruber That’s a jarring headline, right? I know. You probably spent the last 20 or so years developing the world’s best relationships and understanding every obscure ingredient and material that goes into client widgets. The truth is excellent relationships...
Does Size Matter in Choosing a PR Agency?
6 Reasons a Boutique Agency Might be the Right Choice for Your Next Job By Samantha Gonda We’ve all heard the age-old saying that size doesn’t matter, but when it comes to choosing the right public relations agency, it really does. And spoiler alert: a smaller...
How Virtual PR Agencies Bring Advantages to Owners and Benefit Clients
The virtual agency model has gained popularity in recent years – especially among boutique agencies striving to be nimble in today’s ever-evolving world. The idea of running a virtual PR agency without any employees – relying solely on contractors or freelancers...
Tips on Public Relations Down Under, PR in Australia & New Zealand
As part of our series of articles about international public relations, this blog post will focus on PR in Australia and New Zealand. Both Australia and New Zealand are predominantly English-speaking countries with top-ranked press freedom (higher than the United...