PRBI Insights

As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will...

This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not...

If you were a fly on the wall listening to conversations by advertising and marketing professionals, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than...

 helpIt takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s never...

The following are three true stories involving public relations ethics. It’s not personal, it’s just business Several public relations agencies in New York City were competing for a new account. The client finally selected Agency A.  As the agency was beginning work,...

It may take Covid-19 – the worst pandemic in over a century and one that has been likened to a killing machine and a nuclear catastrophe – to finally force U.S. businesses to take crisis planning seriously. Until now, crisis planning generally has taken a back seat to...

Several digital marketing terms have entered the business mainstream recently that have one thing in common: they all highlight keen attention on the customer. Here are definitions of three of those terms that work together seamlessly, and an explanation of how the...