PRBI Insights
PR and Marketing in South Korea: An interview with Nancy C.J. Choi
Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from...
2 Public Relations Specialists’ Views on Kamala Harris Vogue Cover Uproar
There has been an uproar over Vogue magazine’s February issue, which featured an article on Vice President Kamala Harris, with her photo on the cover. The magazine hired photographer Tyler Mitchell for the photoshoot. Mitchell was the first Black photographer to shoot...
4 Marketing Terms to Boost Your PR Savvy
The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications...
Social Media Trends in the U.S., Canada & Brazil: 9 Things You Need to Know
As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will...
How Social Media Trends Mirror Diversity in Asia & Oceania
This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not...
From CRISPR Use to Social Media Ethics, New Tech Spurs Debate
On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and...
Social Media Trends in Europe: Old World, Young Tech
Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a...
10 Reasons for Using Earned Media in the Marketing Mix
If you were a fly on the wall listening to conversations by advertising and marketing professionals, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than...
Vital PR Measurement Tips to Determine the Value of PR
helpIt takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s never...
How Paid & Sponsored Content Can Boost PR & Marketing
The amount of content online keeps growing exponentially. Digital marketing distribution channels, such as blog posts, are packed with new content daily, supplementing rather than replacing existing online content. According to WordPress, on their platform alone every...
How 3 Public Relations Ethics Violations Undermined Trust
The following are three true stories involving public relations ethics. It’s not personal, it’s just business Several public relations agencies in New York City were competing for a new account. The client finally selected Agency A. As the agency was beginning work,...
How to Survive on the Front Line Fighting Fake News
Disinformation and misinformation have become more hazardous than ever before. They interfere not only in politics and government, but also in business, science, entertainment, sports and just about every other realm of life. They can seriously harm a reputation or do...
RECENT NEWS
PRBI Grows Global Network with Five New Member Firms
Strengthens Presence Across North America, Austria, Brazil, and Germany New York, November 12, 2025 – PR Boutiques International (PRBI), a worldwide non-profit network of founder-led boutique public relations firms, today announced the addition of five new members:...
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