PRBI Insights
Three ways to make a perfect pitch for television
Author: Annie Scranton — CEO, Pace Public Relations As a former TV news producer, broadcast is in my DNA. I’m constantly scouring the news, flipping amongst cable networks and keeping up with my former colleagues. But for those in PR who don’t have a background in PR,...
Media & the Courts: A New Era in Brazil
The year is 2003. The Brazilian Federal Supreme Court is reviewing the Ellwanger Case, involving a writer who published antisemitic books. Justice Moreira Alves, who always relied on technical arguments to convince his colleagues, had to surrender to a new reality...
PR Boutiques International Hosts 2023 Conference in Milan
PR Boutiques International hosted this year’s Annual General Meeting in Milan! This is the first PRBI conference since the pandemic and has allowed for new members to meet each other in person and share helpful public relations insights with one another....
5 Things To Know Before Starting Your Own PR Agency
Maybe you’ve had a tough week at work and you’re staring outside of your window wondering what it would be like to run your own agency. Or maybe you’ve dreamt of running your own business for years now and are currently working to make those dreams into a reality....
Three Canada markets you cannot ignore for a successful PR campaign in the country
By Viviane Roy, President and Owner — VRoy Communications, PRBI Member When building a public relations campaign in Canada, it is important to consider its three major markets and adapt them to create impactful messages. The vast territory of the country results in a...