PRBI Insights

Author: Annie Scranton — CEO, Pace Public Relations As a former TV news producer, broadcast is in my DNA. I’m constantly scouring the news, flipping amongst cable networks and keeping up with my former colleagues. But for those in PR who don’t have a background in PR,...

The year is 2003. The Brazilian Federal Supreme Court is reviewing the Ellwanger Case, involving a writer who published antisemitic books. Justice Moreira Alves, who always relied on technical arguments to convince his colleagues, had to surrender to a new reality...

Maybe you’ve had a tough week at work and you’re staring outside of your window wondering what it would be like to run your own agency. Or maybe you’ve dreamt of running your own business for years now and are currently working to make those dreams into a reality....

By Viviane Roy, President and Owner — VRoy Communications, PRBI Member When building a public relations campaign in Canada, it is important to consider its three major markets and adapt them to create impactful messages. The vast territory of the country results in a...

By Samantha Gonda Across the globe, inflation rates are reaching record-high numbers. It seems that every other week another subscription service or necessary expense is sending out a mass email alerting their customers of a hike in prices. This increase in prices has...

By Bryce Gruber That’s a jarring headline, right? I know. You probably spent the last 20 or so years developing the world’s best relationships and understanding every obscure ingredient and material that goes into client widgets. The truth is excellent relationships...

6 Reasons a Boutique Agency Might be the Right Choice for Your Next Job By Samantha Gonda We’ve all heard the age-old saying that size doesn’t matter, but when it comes to choosing the right public relations agency, it really does. And spoiler alert: a smaller...

The virtual agency model has gained popularity in recent years – especially among boutique agencies striving to be nimble in today’s ever-evolving world. The idea of running a virtual PR agency without any employees – relying solely on contractors or freelancers...

Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization's messages are distributed and how local media channels operate....