PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. 

A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives surveyed said they believed great marketing and communications create business value, 96% said their marketing and PR teams were “unwilling or unable” to prove return on investment. And 94% of executives reported that they had little or no reliable understanding of the quantifiable value delivered by

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.

How Important Is a Digital Presence?

In a word…Crucial.

For instance, according to the survey, 90% of investors

 Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. But there is a right way and a wrong way to go about it.

Before we go any further, yes,

When you think of the tactics behind perfect PR campaigns, perhaps press releases and pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.

What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? We’re going to answer these questions and more as we continue in this post.

What is Content Marketing?

Content marketing is the creation and sharing of material through the use of online

Hey Siri…OK Google…Hey Alexa… All phrases that dominate today’s digital landscape — and are poised to affect your PR tactics. 

Consider that 40% of all adults use voice search at least once per day — and this number is expected to rise. By 2020, experts predict that 50% of all online search will be done with voice search. Bottom line? This trend will rule 2019, so it would be smart to incorporate it into your strategy. 

In this post, we’ll look into…

What is voice search?  Why is voice search important? How can you optimize your news and blog for voice search?

But

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

We’ve gathered these trends from across the industry. We’ve scoured studies from such brands as Content Marketing Institute, Hubspot, and Salesforce — all leaders in content marketing trends — with the goal of showing you the very best advice to boost your strategy.

Let’s dive into these must-know B2B PR and content marketing trends 2019 to see how

Have you labored through 2018, And found it went all too vapid and fast? Have you made a resolution or two, And found...

We’ve scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools.

But all of these posts have one very important thing in common: You.

You, our readers, have handpicked these posts and have shown us what topics are most important to you. 

No matter what industry you find yourselves in, or how big your business is, you are sure to find information to help you improve your B2B PR and marketing strategy in the following posts. So

Thought leadership strategy is like climbing a mountain. There’s no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors. 

But how can you know whether thought leadership is worth the time and effort involved?

A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a “game book” of lead generation tactics to maximize the effectiveness of its campaigns.

In this post, we will discuss:

A reliable lead generation marketing definition. What comprises a good lead generation and PR campaign. Specific tactics that will boost your marketing and lead generation efforts. A Lead Generation Marketing Definition

Lead generation marketing is the creation of interest in your brand’s products and

What is word of mouth marketing? And what makes it such a powerful tool? 

Let’s start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. With such outsize claims, you’re likely to dismiss the product as a sensationalized gimmick — and you wouldn’t be alone in thinking that. 

Let’s push pause and go back…

Now take that same product, but instead of an ad, you hear about it from a trusted friend or colleague. She talks animatedly about

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers.

Congrats to these top digital influencers: 

Michele Linn

Chad Pollitt

Alan Bleiweiss

Vanessa DiMauro

Andrew Pickering and Pete Gartland

Mark Asquith

Dhariana Lozano

Mark Traphagen

Alexandra Tachalova

Shane Barker

Lilach Bullock

Sam Hurley

Julia Campbell

In the nomination process, Fit Small Business said, ” Marx provides outstanding digital marketing and public relations advice and suggestions to her over 15,600 Twitter followers.”

Fit Small Business is a publication aimed