Desde la popularización de internet entre los usuarios, las estrategias tradicionales para generar...

Las Public relations (PR) son la vía más efectiva para introducir un mensaje en los medios, ya optemos...

Muchos profesionales del Marketing Digital, a la hora de crear una estrategia de posicionamiento en redes para una...

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand.

We’ll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. 

First, though, here’s a solid definition of thought leadership. 

What Is Thought Leadership?

 While there are many ideas floating around about thought leadership, let’s take a moment to get a clear, industry-supported thought leadership definition. 

For a

Dear PR Professionals: 

PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion.

Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it’s so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. 

I have news for you. Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do.

As noted in the 2018 Global Communications Report, “PR executives predict a

B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto.

Beyond that, it’s often missing a solid foundation. Simply content without a strategy it isn’t a solid part of B2B marketing strategies.  

And yet…done right it works. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.” 

So how do you get your B2B content marketing up to snuff? What do you need to do differently?

Some young friends started hunting for jobs after graduation, and noticed that there seem to be more and more...

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand’s growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. 

A recent survey from Proof Analytics found that while all but one of the 400-plus C-suite executives surveyed said they believed great marketing and communications create business value, 96% said their marketing and PR teams were “unwilling or unable” to prove return on investment. And 94% of executives reported that they had little or no reliable understanding of the quantifiable value delivered by

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. 

And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

The consultancy’s annual Digital Investor Survey tracks the digital behavior of investors and analysts around the world in terms of communications, research and information-gathering.

How Important Is a Digital Presence?

In a word…Crucial.

For instance, according to the survey, 90% of investors

 Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. A better comparison would be combing through stores to find the right gift and wrapping it carefully to surprise a loved one.

Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. But there is a right way and a wrong way to go about it.

Before we go any further, yes,

When you think of the tactics behind perfect PR campaigns, perhaps press releases and pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR.

What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? We’re going to answer these questions and more as we continue in this post.

What is Content Marketing?

Content marketing is the creation and sharing of material through the use of online