Photo Credit: Frank McKenna

Public relations is changing in the blink of an eye.

There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind.

PR for eons was laser-focused on earned media — placing a story in media outlets. The rallying cry of clients and executives was “Get us in the New York Times or Wall Street Journal.” And, “Better yet, get us on the front page.”

PR people would overturn every stone in an effort to do just that, wooing media and appeasing clients in the process. (Full disclosure:

“Get me some PR”

Unfortunately, PR doesn’t work like that. You can’t just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective.

Let’s talk strategy.

Recently, a client hired my firm because another agency hadn’t thought through its strategy. Its approach was strictly tactical and was missing the mark.

You can’t rush through strategy. It requires research and creativity.

Over the years, I’ve noticed key problem areas when it comes to public relations strategy. Let’s identify these areas, explain how you can

Singapore, April 22, 2019 – McGallen & Bolden Group (https://mcgallen.com) was named the winner of the...

This year is one for the record books at WordWrite, the largest independent public relations agency in the Pittsburgh...

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.

Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources.

In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019. 

While increased budgets may seem like mere wishful thinking, there is solid evidence to back it up. When asked how they would rate their marketing strategy compared with one year ago, 70% rated it as

WordWrite has added Keira Koscumb to its growing team as Digital and Inbound Marketing Director. In this new position,...

Desde la popularización de internet entre los usuarios, las estrategias tradicionales para generar...

Las Public relations (PR) son la vía más efectiva para introducir un mensaje en los medios, ya optemos...

Muchos profesionales del Marketing Digital, a la hora de crear una estrategia de posicionamiento en redes para una...

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it.

What exactly does it mean? 

We’ll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand.

We’ll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. 

First, though, here’s a solid definition of thought leadership. 

What Is Thought Leadership?

 While there are many ideas floating around about thought leadership, let’s take a moment to get a clear, industry-supported thought leadership definition. 

For a