A Guide to Building a Boutique PR Dream Team in 2024 by Samantha Gonda The charm of boutique PR agencies lies in their agility and impact. But how do you craft a high-performance team that punches above its weight and leaves a lasting mark on the industry? Read on for...
In the dynamic world of public relations, crafting compelling narratives and building brand awareness are crucial tasks. To measure the effectiveness of PR campaigns, top boutique PR firms rely on key performance indicators (KPIs). These KPIs act as guiding lights,...
By PRBI Members: Taru Nikulainen & Tarunjeet Rattan After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very easy to kill before it gets to...
By Samantha Gonda The public relations industry is constantly evolving, and artificial intelligence (AI) is playing a major role in this transformation. Boutique PR agencies are at the forefront of this trend, using AI to automate tasks, improve efficiency, and gain...
By Samantha Gonda Writing an effective cold email is an uphill battle. First, you’re writing to someone you don’t already know so there’s a lack of both context and a relationship. Second, it’s all done virtually so it’s tough to gauge where an error occurred, if one...
