Welcome to Toronto!

As a PRBI member, immerse yourself in the vibrant energy of Toronto for our annual marquee event. Explore fresh strategies, innovative ideas, and unparalleled networking at our premier annual meeting. Unlock new growth opportunities and elevate your expertise among a global community of PR leaders unified by excellence.

Day 1: Thurs, April 24, 2025

8:30 – 8:45am — Breakfst in Peregrine Room
8:45am — Welcome
9:00 – 12:00pm — Guest Speaker: Charles Scott, Executive Mentor
Thriving Through Change
12:00 – 12:30pm — Working Lunch
12:30 – 1:00pm — Guest Speaker: Charles Scott (continued)
1:30pm — Meet in Lobby, Travel to Shopify via Uber
2:00 – 3:00pm — Private Tour at Shopify 
3:30 – 4:00pm — Snack Time
4:00 – 6:00pm — This is my Life: Peaches & Pits! Session / Eh or Nay
6:00 – 6:30pm — Happy Hour & Networking
6:30 – 7:30pm — Free Time
8:00 – 10:00pm — Dinner at Piano Piano, 88 Harbord St, Toronto

SPEAKERS

Day 2: Fri, April 25, 2025

8:30 – 9:00am — Breakfst in Peregrine Room
9:00 – 10:00am — Annual PRBI Meeting
10:00 – 12:00pm — Guest Speaker: J. Mark Riggs, CEO, Pemberton Worldwide
Future-Proof Your Agency: Your Agency’s Future is to be Created, Not Predicted
12:00 – 12:30pm — Lunch in Peregrine Room
12:30 – 3:00pm — Guest Speaker: J. Mark Riggs (continued)
2:15pm —Arrival of Taylor Buckley, Social & Brand Specialist, Golden Hour Collective
3:00 – 3:15pm — Break & Snacks
3:15 – 6:30pm — Agency Interviews captured by Taylor Buckley
3:30 – 5:00pm — Share Your Best Tip Session
5:00 – 6:00pm — PRBI Working Session
6:00 – 8:00pm — Free Time
8:300 – 10:30pm — Dinner at The Berczy Tavern, 69 Front Street East, Toronto

PLANNING COMMITTEE