NEW YORK – February 25, 2014 – PR Boutiques International™ (PRBI), the worldwide collaborative network of boutique PR firms, welcomes three new members, Blue Water Communications (based in Bradenton, Fla.), Encanto Public Relations (based in Milan, Italy) and vom Hoff Kommunikation GmbH (based in Düsseldorf, Germany). PRBI now includes 31 member agencies in Asia, Europe, North America, and South America. To find out more about where PRBI members are located globally, visit the PRBI website.
“On behalf of our members around the world, it’s with great pleasure that we welcome these new agencies. 2014 will be a year of continued growth with the addition of these key markets,” said Dan Leinweber, PRBI President and President of Leinweber Associates, Boston, Mass.
Blue Water Communications (http://bluewatercommunications.biz) brings extensive expertise in the museum and performing arts sector. Blue Water Communications, founded in 2006 by Lynnette Werning, APR, consists of talented and seasoned PR veterans along with experienced writers, designers and media trainers, each bringing more than 10 years of individual experience to every project. The agency’s specialty and strength in fine and performing arts comes from decades of working with museums and other arts entities. In addition to playing an active role in strategic and long-term planning, the Blue Water team provides PR counsel and support for museum openings, expansions and exhibitions across the United States. Werning is highly respected in media training, having been selected to host media relations workshops for Fortune 500 companies, other public relations professionals, museums and attractions, nonprofit agencies, educators and even the media itself in several major cities. Along with the Florida office location, Blue Water Communications also has an office in Perrysburg, Ohio.
Encanto Public Relations (http://www.encanto.biz/) is a full service agency located in Milan, founded by Cristina Cobildi and Roberto Gazzini in 1999. The agency has represented renowned international brands such as Solvay, Pepsi, Lyondell Basell, Yamaha Motors, and Burberry Perfume. Cobildi and Gazzini lead a team of experienced PR and media professionals with extensive traditional and digital PR backgrounds that combine the enthusiasm and the freshness of a youthful perspective with the professionalism and experience of its seasoned consultants. Encanto’s areas of expertise include strategic consulting, media relations, digital PR, events, media training, internal communication, crisis communication, and lobbying activities.
The third new PRBI member, vom Hoff Kommunikation GmbH (http://www.vomhoff.de/) is based in Düsseldorf, Germany. Founded in 1970, vom Hoff Kommunikation GmbH is a mid-sized firm with a focus on industrial customers. Werner vom Hoff, the agency’s founding father, was one of the pioneers of public relations in Germany. With his son Kai vom Hoff taking on his legacy, the agency has been successful in the fast-moving German market for more than 40 years. The consultants for this agency range from political and business economists, political scientists, historians, communications experts, and journalists, who collaborate in interdisciplinary teams to resolve specific issues and implement complex projects. These experienced consultants, coupled with their proven network in media and politics and in-house quality management system, delivers effective communications concepts for complex projects. The agency’s specific areas of expertise include crisis communications, publicity, public affairs, change communications, CEO positioning, and acceptance communications.
The PR boutique model continues to grow in popularity as companies realize the value delivered by experienced, hands-on communications experts. Through their collaboration in PRBI, members offer the personalized, senior-level expertise of the boutique firm combined with the broad, international reach and market specialization of much larger agencies.
For more information about PRBI, visit http://www.prboutiques.com. Read the PRBI Blog to stay up to date on agency happenings and the latest industry trends.
About PR Boutiques International:
PR Boutiques International™ (PRBI) is an international network of boutique public relations firms. The principals of member firms are experienced practitioners who have held senior positions in large PR agencies and/or corporations but now put service first and work directly with clients. PRBI member firms excel in meeting a huge range of client needs in a large number of industries, with services that include corporate public relations, consumer PR, health care PR, investor relations, crisis management, business-to-business PR, economic development PR, not-for-profit, academia, government, financial, technology, legal, multicultural and international PR and investor relations. Member practitioners have won the highest levels of professional awards, and boast qualifications ranging from PhDs to former top journalists to attorneys. They also represent memberships in the most noteworthy international public relations and business associations. For more information, visit http://www.prboutiques.com.