by Samantha Gonda Staying ahead of the curve in PR requires continuous learning and keeping your finger on the pulse of the industry. Podcasts are a fantastic way to do this while you commute, exercise, or unwind. Here are some top picks from PR experts and some...

By Samantha Gonda In our post lockdown world, businesses are more hesitant than ever to make long-term contracts with agencies. This fear of commitment has led to shorter contract periods that often leave both parties unhappy. As PR professionals we know that PR is a...

Sharpen your PR game and fuel your small business fire with these book picks, straight from the brains of PR Boutiques International's finest. These reads aren't just ink on paper – they're packed with potent insights, battle-tested tactics, and game-changing...

A Guide to Building a Boutique PR Dream Team in 2024 by Samantha Gonda The charm of boutique PR agencies lies in their agility and impact. But how do you craft a high-performance team that punches above its weight and leaves a lasting mark on the industry? Read on for...

In the dynamic world of public relations, crafting compelling narratives and building brand awareness are crucial tasks. To measure the effectiveness of PR campaigns, top boutique PR firms rely on key performance indicators (KPIs). These KPIs act as guiding lights,...