From a PR agency’s perspective, there’s nothing worse than months of hard work on a PR program only to fall short of expectations and fail to reach the client’s public relations goals. It happens even to the best agencies. Failures tend to haunt agency owners and...
Most startup founders know that public relations can help them build their companies. However, PR costs are significant. Many founders don’t know when it makes sense to begin spending money on public relations, and when it doesn’t. Each startup’s situation is...
Durée Ross, president and founder of Fort Lauderdale-based full-service public relations, marketing and special events firm Durée & Company, Inc., was recently named the bronze winner of the 2018 Bulldog Stars of PR Awards’ “PR Professional Who Makes a Difference”...
PRBI member Jazz Communications (Latvia) was tasked jointly with its advertising partner agency McCANN Worldwide to develop and implement a communication strategy for its client Accreditation Services International (ASI) in Germany. ASI‘s head office is located in...
Choosing a public relations firm is pretty straightforward if you need help with one particular PR discipline in one geographical area. If you need health care PR services in Chicago, your obvious choices are agencies with health care experience based in Chicago. A...
UK-based PR agency Midnight Communications has added yet another gong to its heaving awards cabinet with a gold award for best Travel, Leisure and Tourism Campaign at the recent CIPR PRide awards. The consultancy has been recognised for its outstanding work on behalf...
