by Lucy Siegel | Apr 19, 2021 | PRBI Blog
Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S....
by PRBI | Apr 5, 2021 | PRBI Blog
China, Japan, South Korea and other Asian countries are so close, and yet so far apart: in the same neighborhood geographically, but when it comes to culture, including journalism and the media, the differences are vast. And don’t even try to compare PR in Asia with...
by Lucy Siegel | Mar 22, 2021 | PRBI Blog
Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently...
by Lucy Siegel | Feb 17, 2021 | PRBI Blog
Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from...
by Lucy Siegel | Jan 29, 2021 | PRBI Blog
There has been an uproar over Vogue magazine’s February issue, which featured an article on Vice President Kamala Harris, with her photo on the cover. The magazine hired photographer Tyler Mitchell for the photoshoot. Mitchell was the first Black photographer to shoot...
by Lucy Siegel | Jan 13, 2021 | PRBI Blog
The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications...
