Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently...
Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from...
There has been an uproar over Vogue magazine’s February issue, which featured an article on Vice President Kamala Harris, with her photo on the cover. The magazine hired photographer Tyler Mitchell for the photoshoot. Mitchell was the first Black photographer to shoot...
The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications...
As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will...
This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not...
