This is the second of two blog posts about how to brainstorm successfully. This post will provide tips on how to handle some touchy issues in brainstorming sessions. According to Merriam Webster, brainstorming is “a group problem-solving technique that involves the...
You’ve been in the conference room for over an hour with your team trying to come up with creative ideas to launch the company’s new product. At this point nobody’s saying much of anything. That’s because the usual fast talkers have already been shot down by the...
Part II: Public Relations Interview Tips & Questions; Warning Signs on Who Not to Hire Not everyone who needs to hire a public relations professional feels comfortable doing it. CEOs and marketing directors in startups and smaller companies may have never hired...
In some situations, every hire is a crucial decision. When you own a boutique PR agency and need to add one more to your staff of four (a 25 percent increase in salaries!), or if you head up marketing at a startup where each additional employee has serious...
It’s safe to say that most PR disasters in corporations aren’t caused by the actions of the public relations staff, but develop from the actions and decisions of corporate decision-makers, often by the CEO. Among the countless errors that executives can and do make,...
Estimated reading time: 5.5 minutes Earned media can’t be bought, and it gets harder and harder to come by. An essential part of the formula for building and maintaining a good reputation, traditional earned media is what journalists say about a company or a product...
