by Darcy Hagin | Apr 17, 2019 | News
A new survey conducted by DHM Research, a respected leader in opinion research, has discovered groundbreaking data about Americans’ plan for their lives, finances and deaths. Thirty percent of survey respondents said they had a financial plan, 26 percent reported...
by Darcy Hagin | Apr 15, 2019 | News
This year is one for the record books at WordWrite, the largest independent public relations agency in the Pittsburgh region. The award-winning firm recently revealed its new brand look (which had been unchanged since the company’s founding in 2002) and today moved...
by Darcy Hagin | Apr 14, 2019 | News
B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course.
Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand’s resources.
In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019.
While increased budgets may seem like mere wishful thinking, there is solid evidence to back it up. When asked how they would rate their marketing strategy compared with one year ago, 70% rated it as
by Darcy Hagin | Apr 8, 2019 | News
WordWrite has added Keira Koscumb to its growing team as Digital and Inbound Marketing Director. In this new position, Keira will lead the development of WordWrite’s digital services and support social media, media relations and influencer relations for the firm’s...
by Darcy Hagin | Mar 27, 2019 | News
Desde la popularización de internet entre los usuarios, las estrategias tradicionales para generar reputación a las marcas, como la presencia en medios de comunicación, publicidad o el fomento del boca a boca, empezaron a competir con nuevos...
by Darcy Hagin | Mar 27, 2019 | News
Las Public relations (PR) son la vía más efectiva para introducir un mensaje en los medios, ya optemos por dirigirnos a una audiencia concreta o nos enfoquemos en una estrategia de comunicación B2B. Pero las relaciones públicas son una...
