by wmarx@marxcommunications.com Wendy Marx | Sep 1, 2019 | News
Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results?
Artificial intelligence holds a lot of potential for B2B brands — yet some view it with a healthy dose of skepticism. Let’s look more closely at the technology, see what it can do for you now and in the future, and where artificial intelligence and public relations connect.
Let’s get right into this
by wmarx@marxcommunications.com Wendy Marx | Aug 20, 2019 | News
PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO.
SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.
SEO leverages what we know of search engine algorithms to get content on the first page of search engines, and thus more likely to be seen and clicked on by audiences. SEO strategies include such tactics
by every | Aug 14, 2019 | News
Cuáles son las claves para tener en cuenta Una de las herramientas más utilizadas por las compañías a la hora de planificar su estrategia de marketing de contenidos es la creación o gestión de los blogs corporativos. El...
by Dr Seamus Phan | Aug 13, 2019 | News
McGallen & Bolden Group Wins Bronze Stevie® Award in 2019 International Business Awards® for PR Agency of the Year for Asia, Australia and New Zealand Singapore, August 13, 2019 – McGallen & Bolden Group (https://mcgallen.com) was named the...
by every | Aug 8, 2019 | News
La necesidad de conectar con tu público A la hora de empezar un negocio debes tener en cuenta muchos factores para que sea exitoso. Cuando hablamos de Branded Content hablamos de la manera que tiene la empresa de conectar con el consumidor. No nos referimos a...
by wmarx@marxcommunications.com Wendy Marx | Aug 7, 2019 | News
Instagram is home to 1 billion active users — 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.
There is no arguing that this network is different from other social media networks that have come before. It lacks the professional atmosphere of LinkedIn and feels distinctly different from both Facebook and Twitter. But despite these differences, Instagram has become a force to be reckoned with in the B2B marketing landscape.
Whatever your goals — whether it’s B2B lead generation,
