Qué debe tener una nota de prensa para ser un éxito
En primer lugar, lo más importante es acabar con los mitos. Una buena historia no es la única manera de salir en los medios de comunicación. Dicho de otra manera: no todas las historias son noticias, ni todas las noticias vienen de una historia....5 Thought Leadership Trends That Will Impact Your Strategy
Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let’s look at the top thought leadership trends that impact strategy and how you need to respond to these trends.
What You Need to Know About Thought Leadership Strategy
Before we get into what trends could affect your thought leadership strategy, let’s discuss the basics of thought leadership and why every brand should use it.
First, let’s consider what is thought leadership…
Thought leaders are looked up to in their
WordWrite celebrates its new home at its Open House Party
Growing 46 percent and ranking among the top five fastest-growing public relations agencies nationally by O’Dwyer’s National PR Agency Rankings in 2018, WordWrite was due for a bigger office space. After moving into its new offices in April, the Pittsburgh-based PR...PR Strategy: What You Need to Know About Earned and Owned Media
For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true?
What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line?
Let’s examine a recent case study from Onclusive, a data science company, that delves into those questions and provides some surprising answers.
Onclusive & 23andMe: A Case Study on Setting Aside Assumptions
A recent case study from Onclusive