How to Leverage AI in PR for Amazing Results
Artificial intelligence, or AI, is nothing new. If you’ve been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology — and how should brands use AI in PR to drive results?
Artificial intelligence holds a lot of potential for B2B brands — yet some view it with a healthy dose of skepticism. Let’s look more closely at the technology, see what it can do for you now and in the future, and where artificial intelligence and public relations connect.
Let’s get right into this
PR Trends: How to Empower Your PR with SEO
PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we’re going to focus on one trend that works quite well with digital public relations, yet is often neglected — SEO.
SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.
SEO leverages what we know of search engine algorithms to get content on the first page of search engines, and thus more likely to be seen and clicked on by audiences. SEO strategies include such tactics