by wmarx@marxcommunications.com Wendy Marx | Oct 4, 2019 | News
Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?
Let’s dig into these questions and more as we discuss the ins and outs of influencer marketing. From the meaning of influencer marketing to the latest influencer marketing trends, you’ll find out everything you need to know about this modern strategy.
An Influencer Marketing Definition & How to Find the Right Influencers
by Dr Seamus Phan | Sep 30, 2019 | News
In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies. While there may be some debate if a PR agency can...
by every | Sep 19, 2019 | News
En primer lugar, lo más importante es acabar con los mitos. Una buena historia no es la única manera de salir en los medios de comunicación. Dicho de otra manera: no todas las historias son noticias, ni todas las noticias vienen de una historia....
by wmarx@marxcommunications.com Wendy Marx | Sep 18, 2019 | News
Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let’s look at the top thought leadership trends that impact strategy and how you need to respond to these trends.
What You Need to Know About Thought Leadership Strategy
Before we get into what trends could affect your thought leadership strategy, let’s discuss the basics of thought leadership and why every brand should use it.
First, let’s consider what is thought leadership…
Thought leaders are looked up to in their
by Darcy Hagin | Sep 17, 2019 | News
Growing 46 percent and ranking among the top five fastest-growing public relations agencies nationally by O’Dwyer’s National PR Agency Rankings in 2018, WordWrite was due for a bigger office space. After moving into its new offices in April, the Pittsburgh-based PR...
by wmarx@marxcommunications.com Wendy Marx | Sep 8, 2019 | News
For years, certain assumptions have dominated PR strategy and tactics. It’s handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true?
What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line?
Let’s examine a recent case study from Onclusive, a data science company, that delves into those questions and provides some surprising answers.
Onclusive & 23andMe: A Case Study on Setting Aside Assumptions
A recent case study from Onclusive
