by wmarx@marxcommunications.com Wendy Marx | Dec 18, 2019 | News
Personal branding has risen in popularity over the past few years — and with that popularity, we’ve also seen mistakes pop up. Which begs the question, how can you create a personal brand while avoiding the biggest pitfalls along the way? Let’s discuss that question. What is a Personal Brand? Before we get into our top mistakes, let’s ensure we’re all on the same page about what a personal brand is and why it’s important. We personally like this definition from Influencer Marketing Hub: “Your personal brand is how you promote yourself. It is the unique combination
by wmarx@marxcommunications.com Wendy Marx | Oct 17, 2019 | News
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled.
After all, social media was initially created to connect family and friends, not brands. At least, that’s how it was in the beginning.
But how things have changed…for the better. Social media has blossomed into an exciting, vibrant tool that can be used across many industries. For the purposes of today’s post, we’re going to discuss how social media can empower both B2C and B2B PR strategy.
by wmarx@marxcommunications.com Wendy Marx | Oct 14, 2019 | News
Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren’t master communicators when it comes to our own profession. A recent study showed that a significant number of executives don’t believe that PR delivers good value for their brand. What can we do to combat this?
Before you panic, let’s look at this as a doctor would a patient. Let’s discover what the problem is, decipher the root cause, and prescribe the best remedy.
First…
The Crisis: What Are We Dealing With?
As mentioned above, a recent
by wmarx@marxcommunications.com Wendy Marx | Oct 4, 2019 | News
Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?
Let’s dig into these questions and more as we discuss the ins and outs of influencer marketing. From the meaning of influencer marketing to the latest influencer marketing trends, you’ll find out everything you need to know about this modern strategy.
An Influencer Marketing Definition & How to Find the Right Influencers
by Dr Seamus Phan | Sep 30, 2019 | News
In the Guardian, it was reported that the Hong Kong government failed to secure a PR agency in its tender, with 4 PR agencies immediately declining, and 4 declining later on. These were all large or global PR agencies. While there may be some debate if a PR agency can...
by every | Sep 19, 2019 | News
En primer lugar, lo más importante es acabar con los mitos. Una buena historia no es la única manera de salir en los medios de comunicación. Dicho de otra manera: no todas las historias son noticias, ni todas las noticias vienen de una historia....
