2 Simple Ways to Generate More B2B Leads with Your Press Release
If you’re still using press releases as part of your B2B PR strategy, I applaud you! Some will have you think that releases are outdated and that social media and owned content should be the driving force behind your PR.
The truth is that the best PR combines the effective elements of traditional PR methods with today’s digital PR. However, as with any PR outlet, you must ensure that what you’re doing actually drives measurable results in the form of viable leads.
So let’s take a look at:
What warrants a press release Two ways to generate more leads with…