by Darcy Hagin | Aug 2, 2018 | News
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers.
Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered.
To keep you abreast of the latest trends in B2B influencer marketing, I’ve rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.
9 Expert Guides on B2B Influencer Marketing Strategy 1. The Value of Working with Influencers in B2B Marketing
By Lee Odden
@leeodden
by Darcy Hagin | Aug 2, 2018 | News, PRBI News
PRBI member TruePoint Communications is ranked among the 2018 Best Places to Work in North Texas by the Dallas Business Journal. Grateful for its team and clients, TruePoint is honored to be included on such a prestigious list. TruePoint believes in building trust and...
by Darcy Hagin | Jul 31, 2018 | News
Los grandes nombres dejan de ser los favoritos de las grandes marcas o, al menos, ya no son su única opción. El trabajo a medida, la comunicación con una estrategia pensada en exclusiva para el cliente, la dedicación de un equipo senior y...
by Darcy Hagin | Jul 27, 2018 | News
Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.
As Winston Churchill famously said, “Those who fail to learn from history are doomed to repeat it.” While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch.
The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.
Let’s get right into some of the
by Darcy Hagin | Jul 20, 2018 | News
Quick question: Is Instagram a resource for B2B lead generation?
Whaaat?
At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.
Historically, there have been three go-to networks for B2B companies — Twitter, LinkedIn, and Facebook — while Instagram had a solid footing in the B2C space.
No more ….
So what’s changing changed to make Instagram a viable option in the B2B space?
It comes
by Darcy Hagin | Jul 18, 2018 | News
When did you take a long, hard look at your LinkedIn strategy? If you’re losing momentum and your strategy is lagging behind your competitors, it’s time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy — and ensure it’s firing on all cylinders.
LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide — with 133 million in the United States. It’s an impressive audience, all of whom you have the power to reach.
This
