9 Expert Guides: How to Win at Influencer Marketing
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers — including B2B marketers.
Not to worry, though, if you’re not there yet or need to up your game. I’ve got you covered.
To keep you abreast of the latest trends in B2B influencer marketing, I’ve rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing.
9 Expert Guides on B2B Influencer Marketing Strategy 1. The Value of Working with Influencers in B2B Marketing
By Lee Odden
TruePoint Recognized by DBJ “Best Places to Work in North Texas”
PRBI member TruePoint Communications is ranked among the 2018 Best Places to Work in North Texas by the Dallas Business Journal. Grateful for its team and clients, TruePoint is honored to be included on such a prestigious list. TruePoint believes in building trust and...¿Qué es una PR boutique y porqué cada día tienen más éxito frente a las tradicionales?
Los grandes nombres dejan de ser los favoritos de las grandes marcas o, al menos, ya no son su única opción. El trabajo a medida, la comunicación con una estrategia pensada en exclusiva para el cliente, la dedicación de un equipo senior y...8 B2B Product Launch Mistakes That Need to Stop Now
Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch.
As Winston Churchill famously said, “Those who fail to learn from history are doomed to repeat it.” While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch.
The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.
Let’s get right into some of the
How to Boost B2B Lead Generation with Instagram Stories
Quick question: Is Instagram a resource for B2B lead generation?
Whaaat?
At first glance, the two seem like natural bedfellows. On one side, we have the cool, sexy social network that is all about visual experiences. On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism.
Historically, there have been three go-to networks for B2B companies — Twitter, LinkedIn, and Facebook — while Instagram had a solid footing in the B2C space.
No more ….
So what’s changing changed to make Instagram a viable option in the B2B space?
It comes