by Darcy Hagin | Nov 7, 2018 | News
Many thanks to guest blogger Wendy Marx of Marx Communications for this post on Influencer Marketing — originally published on the Marx Communications B2B PR Sense Blog.
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In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.
Today, we’re going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing?
But first,
by Darcy Hagin | Nov 4, 2018 | News
We’ve become a review-driven society. We like to know that it’s a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we’re making the right decision. And that means that, as a business, online reputation management should be a top priority.
How would you like the world to see you? Would you like to be thought of as an expert? Compassionate? Genius? Innovative? Modern? With the right reputation management services, you can change and improve how the world perceives you as a brand.
Why is Your Online Reputation Important?
In today’s
by Darcy Hagin | Oct 24, 2018 | News
Previously, we’ve talked about the best PR tactics to get your brand some media love — but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand.
What are these tactics and why should you avoid them? Let’s delve into some examples of PR strategies and tactics that should have been retired long ago.
But first, let’s go over some of the timeless tactics that we use within our B2B PR agency. There are 5 we can’t live without.
The 5 Timeless Tactics of PR 1. Establish a PR Strategy
Determine your goals.
by Darcy Hagin | Oct 15, 2018 | News
Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!
In this post, we’ll discuss…
How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations
When you really get down to
