Influencer Marketing: Five Strategy Mistakes to Avoid
Many thanks to guest blogger Wendy Marx of Marx Communications for this post on Influencer Marketing — originally published on the Marx Communications B2B PR Sense Blog.
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In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results.
Today, we’re going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing?
But first,
Online Reputation Management: How to Make Your Brand Stand Out
We’ve become a review-driven society. We like to know that it’s a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we’re making the right decision. And that means that, as a business, online reputation management should be a top priority.
How would you like the world to see you? Would you like to be thought of as an expert? Compassionate? Genius? Innovative? Modern? With the right reputation management services, you can change and improve how the world perceives you as a brand.
Why is Your Online Reputation Important?
In today’s
5 Outdated PR Tactics That Will Actually Hurt Your Strategy
Previously, we’ve talked about the best PR tactics to get your brand some media love — but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand.
What are these tactics and why should you avoid them? Let’s delve into some examples of PR strategies and tactics that should have been retired long ago.
But first, let’s go over some of the timeless tactics that we use within our B2B PR agency. There are 5 we can’t live without.
The 5 Timeless Tactics of PR 1. Establish a PR Strategy
Determine your goals.