PRBI Insights
How to Benefit from Building Community Partnerships
Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are...
An Astute Positioning Statement is the Heart of Successful PR
"Sometimes when public relations programs yield disappointing results, the fault lies with underlying communications and marketing assumptions. Part of the responsibility of the senior public relations staff and/or outside PR consultants is to question those...
How to Brainstorm Successfully: Stifle Critics & Motormouths
This is the second of two blog posts about how to brainstorm successfully. This post will provide tips on how to handle some touchy issues in brainstorming sessions. According to Merriam Webster, brainstorming is “a group problem-solving technique that involves the...
How to Brainstorm the Best PR & Marketing Solutions
You’ve been in the conference room for over an hour with your team trying to come up with creative ideas to launch the company’s new product. At this point nobody’s saying much of anything. That’s because the usual fast talkers have already been shot down by the...
Striking Gold: How to Hire the Best Public Relations Professional
Part II: Public Relations Interview Tips & Questions; Warning Signs on Who Not to Hire Not everyone who needs to hire a public relations professional feels comfortable doing it. CEOs and marketing directors in startups and smaller companies may have never hired...
How to Hire a Stellar Public Relations Professional
In some situations, every hire is a crucial decision. When you own a boutique PR agency and need to add one more to your staff of four (a 25 percent increase in salaries!), or if you head up marketing at a startup where each additional employee has serious...
How CEO Mistakes Can Prevent Effective Public Relations
It’s safe to say that most PR disasters in corporations aren’t caused by the actions of the public relations staff, but develop from the actions and decisions of corporate decision-makers, often by the CEO. Among the countless errors that...
How to Score Traditional Earned Media in a New Media Era
Estimated reading time: 5.5 minutes Earned media can’t be bought, and it gets harder and harder to come by. An essential part of the formula for building and maintaining a good reputation, traditional earned media is what journalists say about a company or a product...
Influencer Marketing Stats Reveal Rapid Surge in Growth & Acceptance
Marketing budgets for influencer marketing have grown rapidly over the past few years and are projected to rise even more. With more dollars betting on the outcomes of this type of marketing, agencies and corporate marketing executives alike are studying what works...
10 Expert Tips for Hiring a PR Firm that Will Make You Look Smart
Part Two on Hiring a PR Firm: How to Evaluate Finalists in a PR Agency Search The last stage in hiring a PR firm is to get to know the finalist agencies better so you can make your choice. Here are some expert tips about what to find out from the finalist public...
10 Electrifying Video Marketing Statistics: Ignore at Your Peril
Let’s face it: those of us in the communications and marketing world are faced with ever-increasing pressure to use video online. As little as five years ago, some business people grumbled it’s faster to skim a written page to see if you really want to take the time...
How a Marketing Persona Will Lead You to the Best Customers
https://www.moveaheadmedia.co.th/google-ads/shopping/We all know the golden rule of marketing: “know your customer.” However, many marketers feel they know their customers but have a hard time describing them. Linguist and former U.S. Senator S. I. Hayakawa, in his...
RECENT NEWS
PR Boutiques International Adds Three New Members to its Elite Global Network
Strengthens Reach Across Toronto, Washington and Sydney New York, March 21, 2024 – PR Boutiques International (PRBI), a worldwide collaborative network of founder-led boutique public relations firms, announced the addition of three new members today. The network adds...
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